AWARD School - Class of 2020
AWARD School is Asia-Pacific’s most acclaimed course in creativity. It’s an advertising course that focuses on insightful thinking, idea generation and content creation. AWARD School doesn’t care how old applicants are, what they’ve studied or where they’ve worked. Students are selected purely on one thing: the ideas in their application.
Over 12 weeks, I tackled 10 briefs from 10 different brands. My folio demonstrates my understanding of key creative tools for each media, as well as my creative capacity.
final book
application folio
Question 1
Why are you applying for this course?
(If your answer is in writing, please keep it to less than 50 words. And try to avoid using the words ‘passion’ or ‘dream’).
Question 2
Find a bad print ad. An ad so bad that you know you could’ve done it better. Now, using pen and paper only – no computer layouts – create a better ad for the same product/service. Include both the original ad and your improved version. Importantly, the ad you create must communicate the same proposition as the original. For example, if the proposition of the original ad is ‘Brand X cars are fuel efficient’, this must also be the proposition of your new ad.
Question 3
Using black pen and paper only (no computer layouts) create a print ad for the following brief:
Product: BIC Cristal Ballpoint Pen
Goal: Make BIC Cristal Ballpoint Pen the first choice for anyone who writes.
Goal: Make BIC Cristal Ballpoint Pen the first choice for anyone who writes.
Proposition: A really long-lasting pen.
Question 4
Using black pen and paper only (no computer layouts) create a print ad for the following brief:
Brand: VW e-Golf
Goal: Get Australians to buy an electric car over a petrol or diesel car.
Goal: Get Australians to buy an electric car over a petrol or diesel car.
Proposition: Say goodbye to fossil fuels.
